Look, every single business needs a sales funnel.
I don't care what business you're in. I don't care if you think you just do services or you're a brick and mortar, you sell products, you need a sales funnel!
I'm Danielle Ford and I help entrepreneurs like you get more visibility in their business and today me and RosaBelle Ford are going to break down sales funnels for you.
To simplify: a sales funnel is an automated system that leads to a sale.
All sales funnels are not created equal! There are small funnels, there are big funnels, and some funnels even lean a little to the left. But you know what they say, “It's not the size of the funnel. it's how you use it!”
Today we will talk about an average size funnel and what that entails. Now the point of a funnel is to create a sale, at least a sales funnel, right? So, in an ideal world, everything that goes into the funnel would come out the end in the form of a sale. But that's not really how it works.
What you wanna do is put as much traffic into your funnel as possible and as people go through your sales funnel.
They start qualifying themselves and the ones that are perfect or ready for your products or services will end up buying from you. You want to drive a lot of traffic into your funnel. The more targeted, the better, but you don't want to be picky with this. You want to give anybody who is willing to learn from you an opportunity to enter your funnel.
They could be getting into your sales funnel tons of different ways. Let me list a few:
We've got YouTube videos, paid advertising, there's SEO (blogging), getting organic traffic on Google. There is social media, you know Facebook, Twitter, Instagram, Snapchat, etc. Live Streaming.
So any way that you can get information in front of your audience for free or paid if you're gonna use ads. I always suggest at least trying the free methods at first.
So next, after you have created a YouTube video, you've done a livestream, you have written a blog and got it ranked on Google, whatever content you're giving to your target audience.
Next you want to give them something for free. Give them something cool from you in exchange for them entering their email address.
And when they enter their email address, they've just become part of your funnel or inside of your sales funnel.
So as you can see, they haven't really entered the funnel yet. Now, there we go, anybody who decides to get your freebie is now part of your funnel. So after you've given them something for free, it can get tricky, there are all sorts of cool offers that you can do.
If you're a brick and mortar business, you can give some sort of coupon or some sort of timely discount. Offer a deal or something to bring them into your store to buy something. You could offer and ebook, you could offer a guide, a checklist.
Fitness coaches could so some sort of meal plan maybe or a workout guide.
Social media marketing experts could give away a free social media training like a webinar.
If you are more of a service orientated, you could offer a free consultation, a free strategy session. Any type of freebie that gives them value that's going to introduce them to your product or service.
After they've said, “Yes! I want the freebie!” and they've entered their email, it takes them to a thank you page. From there this is where your funnel can stay small or it could get really big.
You could use your thank you page to ask somebody to share your freebie with their friends. Or you could use your thank you page to ask somebody to buy something from you.
If you decide to use your thank you page to ask for a sale, try to keep it small so it's an easy way for them to say yes to it. Make it easy for them to become your client and see what it's like to do business with you on a very small scale.
But then if they say “Yes, I'd love to buy..” whatever you're offering, if it's maybe supplements, you could ask them to buy more supplements. If they're going to buy a pass to come visit your fitness studio, maybe they could buy a package. If they're going to buy a small ebook from you, maybe they want to get your course.
From there, from “buy”, you want to upsell them to something and from there. You could choose to upsell them even more. By the time they're done, they've made their way through your funnel, have purchased your product, purchased a service from you or taken whatever action you've asked them to do. And that's basically how it works.
The most important thing to remember with funnels is that they're there because you're offering a specific product or service to your ideal clients or customers or whoever it is needs your services.
Just because 100 people enter your sales funnel doesn't mean everyone's going to make it all the way down.
Some people might just get your freebie. Others might not even get your freebie.
Some people might make it to the thank you page and they're like “Bye!”
A portion of people will purchase the first thing you offer. Some will purchase the second thing you offer. And some might even keep going. From there if you choose to, you can add another sales funnel under it.
Now this stuff can get very advanced. But if you're just starting out and you're like “I wanna do a sales funnel.” Do this one.
No idea where to get started and don't have the software? Do you understand the concept but you need some more training? If you want to be able to build a sales funnel, a membership site, add your products and services, send to your amazon store, send to shopify, or whatever you wanna do, you can try it out for free for 2 weeks.
I can hook you up with the exact system that I use. Just go to DanielleFord.com/cf and you will get a free 14 day trial and some free trainings to walk you through getting started.
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