Twitter hashtags can be very confusing, so in this video I'm going to explain the 3 main types.
First we'll cover how Twitter hashtags differ from each other. Then we're gonna jump onto my computer and I'm actually gonna show you how to find the perfect twitter hashtags for your business.
The first type of twitter hashtags that people usually use the most is what I call evergreen hashtags.
An evergreen hashtag is a hashtag that is just never gonna not be popular. It's used all the time, everybody's using it daily. It's a hashtag that you can put in your tweet and know that it will be able to be searchable and found in Twitter.
The second type is a trending hashtag.
It's really important to be keeping up with what Twitter hashtags are trending especially if it's really new. If a hashtag relates to your industry and there's a way that you can jump in on that conversation, then you're going to be exposed to a whole new audience of people who are following that thread.
The third type is a personal hashtag.
A lot of people like to make up their own hashtags and that's awesome. It's a great way for your tribe, your customers, and your community be able to follow that exact topic or keep up with you specifically. But you wanna make sure that you're choosing a good hashtag.
For all these 3 different types of Twitter hashtags, there are 3 different areas in Twitter and with other tools that you can use for free to find out which hashtags you should be throwing into your tweets.
Let's jump onto my computer and I'm gonna walk you through, starting with evergreen.
Evergreen hashtags are just always gonna be popular depending on your niche or your industry.
For instance if you are into astrology and you want to find out related hashtags to astrology, go to hashtagify.me. Then search for whatever tag you're looking for and it's gonna bring that up to the middle.
It's gonna give you all the closest related hashtags that are popular in Twitter. If people are tweeting about astrology, they're also putting in the signs, you know? So I'll go down and choose horoscope. Let's see what the related hashtags to horoscope are.
Ok so we have “zodiac” “zodiac facts”. This could be a good one if you do #zodiacfacts and then #cancers are whatever, something about that sign. That would be a cool tweet and you'll be using 2 different hashtags. It also shows you down here the most recent tweets of the one you're looking for.
And if you want a little bit more advanced analytics, you can click right here and it'll relate these two. If you want to see horoscope and zodiac facts, you can see the most popular hashtags that are closely related to both of them.
Now you got aries, sagittarius, virgo, aquarius, leo, that's pretty predictable. But you can go through and get more ideas for the types of Twitter hashtags you should be using.
You can get a good general idea for hashtags that you can make a list for and have an arsenal of cool hashtags. Then when you're tweeting or scheduling out your Tweets, these are like “go to” hashtags.
They're hashtags that people are going to be seeing in your tweet and then hopefully following you and then hopefully looking for more of your tweets.
Another way to hijack traffic when you're trying to get noticed on Twitter is to go to your homepage and look for what is Trending.
I don't have this set to a certain thing but you can set it to your location or to a certain topic.
But if you want to stick with your topic or your industry, you can put a certain thing. I just kinda keep the main ones.
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You can see this one is promoted so Orlando Studios. The Harry Potter Wizarding World is promoting the hashtag #butterbeer which I think I'm gonna jump on because I am a Harry Potter fan. So you decide which is best, frozen or hot butterbeer?
These are all the hashtags that are popular right now. So if anything like this jumped at me, I could join that conversation by adding this hashtag to my tweet.
We can click here and see everybody that's tweeting about it right now. They're doing a poll, which is cool, a survey. And then see #Butterbeer is trending. I'm actually gonna tweet something.
K I'm going to do a tweet. I'm gonna say, “Must visit the Wizarding World soon! #butterbeer”. So my tweet will show up now in the search and people will be able to view it. Pretty cool.
That is a really good way to check every single day and just jump on a couple times, even 1 time. Jump into these conversations and get your Twitter account seen by your target market.
Obviously only tweet if it's around what you do for business. Don't jump on a basketball thread unless you're interested in it. But if you can be of value, if you can send a tweet that is of value, then that is awesome.
Ok so now, if you want to create your own personal unique hashtag, make sure that nobody is using it, right?
You don't wanna put all your eggs into this awesome hashtag that you love and you find out that it's taken.
For instance, me and a girlfriend were talking and we were like “Oh you know what would be a great hashtag? #MomLife. MomLife would be an amazing hashtag.”
We went to Twitter.com/search and then it switches to this but then you type in the hashtag you're considering. It's pretty popular, so I wouldn't want to brand #MomLife with something because it's not going to stand out. Too many people are just using it in general.
Basically this is a great way to find anybody who's using the hashtag #momlife. If they're using it they're obviously a mom. So if you cater to moms, throw in that hashtag. You gotta figure that anyone using it is a good person to follow or reach out to or shoot a message to or become friends with because they're all obviously moms. There's your target audience.
If you want to create an awesome new unique hashtag for you and your followers or your tribe, throw it into Twitter search and make sure that half of the world isn't already using it like this one was. So we decided not to start using that one.